Search Engine Marketing for Active Sites

What're 'Dynamic Internet sites'?

Powerful websites are websites whose pages are made on the fly. Unlike fixed pages (mainly.htm/.html pages), dynamic pages are made when a person causes an action throughout that particular page.

This is a test active URL-

http://www.bbc.co.uk/cgi-bin/search/results.pl?q=%22dynamic+websites%22&tab=news&go=homepage

As per the above case of www.bbc.co.uk, the part (i.e. the part) of the URL which changes as per visitor demand is the part after the question mark (?)

What are the issues that search-engines experience in indexing Dynamic URLs?

1. Se's usually think about a dynamic URL as an infinite group of links.

2. There's a probability of incorporating a session id into a certain page, since active URLs find maximum application in o-nline shopping carts. As program ids of this specific page change, the search-engine index must list an infinite quantity of copies of the exact same page, which really is a Herculean task for them.

3. Continuing with the same logic presented in position # 2, indexing the same powerful site may clog the machines of the search engines and thus prevent the search engines to provide with the most relevant data in the fastest possible time.

Here is what Google states about indexing of powerful web sites -

Reasons your site might not be included: Your pages are dynamically generated. We're in a position to catalog dynamically generated pages. Nevertheless, because our net crawler can quickly overcome and crash sites serving dynamic content, we reduce the total amount of dynamic pages we index. (Source - http://www.google.com/webmasters/)

What are the choices that you've in order to make a search engine spider index your Dynamic URLs?

1. Use-of softwares - Exception Digital Enterprise Solutions (http://www.xde.net) supplies a computer software which could change the active URLs to fixed ones. Called XQASP, it will remove the ''? in the Query String and exchange it with '/', thereby allowing the search-engine spiders to index the dynamic content.

Case -

http://www.my-online-store.com/books.asp?id=1190 will change to

http://www.my-online-store.com/books/1190.

The latter being a static URL, it may easily be indexed by the search-engine spiders.

2. Be taught supplementary resources on an affiliated article - Click here: surfline.com/company/bios/index.cfm. Use-of CGI/Perl scripts - One of many simplest ways to get your dynamic websites found by search engines is using CGI/Perl scripts. Path_Info or Script_Name can be a variable in an active program which contains the complete URL address (such as the query string information). In order to correct this dilemma, you'll need to create a program that'll pull all the information before the query string and set the rest of the information corresponding to a variable. Then you're able to utilize this variable in your URL address.

Case - http://www.my-online-store.com/books.asp?id=1190

When you're using CGI/Perl scripts, the problem area of the dynamic URL is assigned a variable.

Therefore, in the aforementioned example '?id=1190' is assigned a variable, say 'A.' The URL http://www.my-online-store.com/coolpage.asp?id=1190

May change to http://www.my-online-store.com/books/A through CGI/Perl programs which can easily be indexed by the various search engines.

3. Re-configuring your on line servers -

(i) Apache Server - Apache has a re-write component (mod_rewrite) that allows you to change URLs containing issue strings into URLs that search engines can index. This element but, isn't mounted with Apache pc software by default, which means you have to check with your hosting company for installation.

(ii) ColdFusion - You'll need to reconfigure ColdFusion on your own server so that the ''? in a query string is replaced with a '/' and move the value to the URL.

4. Creation of the Static Page linked to numerous active Pages -

This process is extremely effective, especially if you're the owner of a little online shop attempting to sell a number of products online. Just create a fixed site relating to all your dynamic pages. This Month includes more about the meaning behind this belief. Optimize this static site for search engine rank. Add a link title for all the product types, place correct 'alt' draw for the product images along with product explanation containing very popular keywords related to your company (You can conduct key-word re-search for your website through http://www.wordtracker.com). Submit this fixed site together with all the active pages in a variety of search engines, conforming to the search engine submission guidelines. Should people require to be taught more on www.surfline.com/company/bios/index.cfm, there are many online resources people should pursue.

How Amazon.com, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs?

A search in Google for internet marketing books, yielded a result that goes right to the right active page at Amazon: http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.

Considering that the above URL does not include any dilemma strings, all search engines can index Amazon.com's products. Amazon.com uses this process to get its product alternatives found by search engines. This really is very important for Amazon, since being an online bookstore, it's very natural for them to consider dynamic URLs however it was equally important for them to make their dynamic URLs search engine list helpful.

Finish

Even a couple of years back, all the major search engines didn't index active URLs, thereby often preventing leading search engine rankings for the online retailers. With Google just starting to list powerful URLs a few months before, the image will probably change in the coming days. This is more so since Google's numero uno situation happens to be being confronted by Microsoft's MSN (building its own se) and Yahoo! Overture was recently acquired by who, the largest player in the PPC Se industry.

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